So why not customise it? Convert the font to outlines in order to manipulate its shape, then use the Pen tool to add in an extra point on the flat edges and adjust the bezier curves. I've selected the Lavanderia font, but I'm not too keen on the flat edges. Browse over your collection of fonts and compare the different styles to find one that matches the 30' s, 40' s & 50' s eras of advertising and branding.

They often used a mix of hand crafted scripts and bold sans-serif lettering. Designing Brand Identity: An Essential Guide for the Whole Branding TeamĬlassic logos were all about the typography.The Logo Design Toolbox: Time-Saving Templates for Graphic Design.Logo Design Workbook: A Hands-On Guide to Creating Logos.Logo Design Love: A Guide to Creating Iconic Brand Identities.The logo uses some of the classic design tricks from the 30' s, 40' s & 50' s to capture that old school look and is finished off with some distressed textures to represent the low-fi print techniques used by our ancestors. The vintage logo we'll be creating is based on a fictional jeans company Black Denim Co.

Creating a logo in illustrator